Sedan Keel kom har det skrivits mycket om dess pris.
Ikväll tog Google mig till en sida där en intervju med Ivor finns att läsa.
Jag skrollade snabbt ner i artikeln och fastnade till på ett stycke om prissättning och det var då jag kom att tänka på Keel och era åsikter om priset.
Här kan ni läsa vad jag hittade:
Malcolm Steward = MS
Ivor Tiefenbrun = IT
MS: Well, I didn’t envisage you supplying Halfords with self-install systems at £249.
IT: Not unless the product was fantastic. If we could make a £249 hi-fi that blew away everything else, let me tell you that we would do it. Every engineer in this company, no matter what product they’re making, tries to blow everything else away. When someone is making a pair of our least expensive loudspeakers they’d love to make them sound better than a pair of Keltiks. The competitive mechanism works throughout Linn: no one is trying to protect any position, product sector or price point.
And we price our products according to the cost of manufacture. We don’t use opportunistic or market-based pricing: we price on a cost-plus basis. That way you’re mobile: you don’t dig a hole you can’t climb out of.
MS: There has to be a point below which you cannot drop. If a product goes out of the door having cost you £500 to produce and you can sell it at retail for £2,500, why not do so? Why not sell it for £3,000 if that’s what a competing product costs, and make yourself another £500 to reinvest in your business?
IT: We’ve never done that and we’ve often been asked why. There are two groups of people who ask that question. The first is just hoping to figure out what our products are actually worth. The second group is retailers who want us to increase our prices so we can increase their margins to give them eighty points.
The reason we don’t price that way is that I like to sleep at nights. I like to know that we’re offering a very competitive product; and I want to be a very hard competitor. And I want to know that if someone wants to produce a product that offers equivalent or superior performance to ours they’re going to have to be a hell of a lot smarter to do it – and smarter still to undercut us.
Källa:
http://www.malcolmsteward.co.uk/?page_id=550
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